This blog headrush mentions about what we see always in our everyday life but never thought about it. Why do companies create brochures which are very attractive and on amazingly good quality glossy paper, but once the purchase is done the customer is dumped with a poor manual with unattractive design and dull look.
Is it that the companies just want to attract the customers and once the money is in, ignore them. Don’t the customers who buy the products deserve a better treatment. A creative and attractive manual not only helps the customer take notice of them, but also helps out increasing the customer knowledge of the product and hence the satisfaction. So should the existing customers be ignored for the possibilities of just attracting new customers.
Some would argue that the aim of having a manual is to pass information and usage instructions to the users and it does not matter if it is not attractive. I agree with them to one extent on that but not completely.
Another point is that since manuals are done almost at the end of the product development, i.e. in the last one or two months before the launch of the product there is no much time to make an attractive manual, since they have to cram as much information as possible in a limited amount of time.
Now its up to you, think about it…Is the way the customers are treated right? add your comments below.
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